Rolling Thunder Part II
Impressing rolling parade consisting of thousands and thousands of veterans on motorcycles. Some brought their significant other — dog, male, female or teddy bear — while others enjoyed a cigar and rock’n’roll while rolling. Almost all rode a Harley Davidson and had some pin, flag or army memorabilia on their bike. When you stopped looking at bikes and people, the event itself became quite grandios - I had never seen the “POW/MIA” labels before, “Prisoner of War/Missing In Action”, and was moved by the commemoration of their lost friends; it wasn’t just yet another flag or pin.
Biggest. Ad. Ever.
The event attracted people from all over, including “normal” Washingtonians and tourists, who had lined up along the route to wave and take pictures for the hours and hours it took, for all of the bikes to drive by. They where still coming when we left 3 hours in.
While seeing Harley upon Harley drive by, it felt like being a part of the biggest real-life-ad video. Harley Davidson practically owned the day - all the gear sold were Harley’s and almost all of the bikes in the parade were Harley Davidsons. We only spotted a few other brands in the sea of roaring bikes (to Simon’s disappointment). A remarkable display of ownership and market share within a certain demographic.